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Education
Work Experience
Publication
Project
Honor
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Name: 陳鴻源
Department: 南台科技大學 / 視覺傳達設計系 [elearning courses]
Research: 傳達設計、印刷設計、包裝設計、圖文編排設計、設計評價與分析
Office: T1002
Self-Introduction
Hung-Yuan Chen is currently an associate professor of the Department of Visual Communication Design at Southern Taiwan University of Science and Technology (STUST). He received his PhD (2008) and MS (2001) degrees in industrial design from National Cheng Kung University (NCKU). His interests include visual communication design, graphic design, printing design, package design and Kansei engineering research. Nowadays, he focuses on the cognition and communication, the quantitative describing method for design elements and the tactile Kansei research for product material surface.
Education
1. 成功大學 / 工業設計系所 (Doctor)
2. 成功大學 / 工業設計系所 (Master)
Work Experience
1. 學術 / 教職
2. 業界 / 設計‧企劃
Publication
Paper
1. Kuo-Li Huang, Chen-I Huang, Hung-Yuan Chen, "Evaluation of Multiple Consumer Sentimental Responses to Visual Design of Bottled Shower Gel Packaging," Journal of Southern Taiwan University of Science and Technology (Engineering Science Edition), 5(2), pp.61-76, Sep, 2020.
2. Chian-Fan Liou, Hung-Yuan Chen, Shih-Chieh Liao, "An Exploration of Key Factors and Relevant Characteristics of Consumers’ Visual Perceptions Towards Character Figure Products," Journal of Southern Taiwan University of Science and Technology (Engineering Science Edition), 5(1), pp. 46-61 (in Chinese), Mar, 2020.
3. Hung-Yuan Chen, Kuo-Li Huang and Chen-I Huang, "Visual design evaluation of consumers’ responses to bottled shower gel packaging," Smart Science, Design & Technology, pp.247-252; doi:10.1201/9780429058127-51, Nov, 2019.
4. Hung-Yuan Chen and Kuo-Li Huang, "Consumer-driven Design Approach Based on Multiple Psychological Responses to Product Form," Journal of Integrated Design and Process Science, 22(4), pp. 1-15 (EI, Scopus, ESCI), DOI 10.3233/jid-2018-0004, Sep, 2018.
5. Rain Chen, Jo-Han Chang, Hung-Yuan Chen, "Trend and positioning of global top one hundred brands," Journal of Asian Business Strategy, 7(2), pp. 66-77(Online available: 2018/08/24), Aug, 2018.
6. Hua-Cheng Chang, Kuo-Li Huang, Hung-Yuan Chen and Chen-I Huang, "Evaluation of Packaging Form Regarding Consumers’ Sentimental Response to Bottled Beverage Container," Applied System Innovation, 1(2); 16 (Scopus); doi:10.3390/asi1020016, May, 2018.
7. Hung-Yuan Chen, Hua-Cheng Chang, "Extraction of Potential Dimensions for Consumers’ Psychological Perceptions Regarding Perfume Bottle Form," Journal of Design Research, 16(1), pp. 47-63 (Scopus), Apr, 2018.
8. Chao-Chih Huang, Shiann-Far Kung, Ding-Bang Luh, and Hung-Yuan Chen, "Evaluation of the Attractiveness of Live Pop Music Concerts in Taiwan," Journal of Ubiquitous Computing and Applications, 7(12), pp.54-64, Dec, 2017.
9. Rain Chen, Jo-Han Chang, Hung-Yuan Chen, "Trademark Identification and Expansion- Using Visual Information Map to Support Trend Analysis," Journal of Asian Business Strategy, 6(12), pp.267-285., Sep, 2017.
10. Hua-Cheng Chang, Hung-Yuan Chen, "Exploration of Action Figure Appeal Using Evaluation Grid Method and Quantification Theory Type I," Eurasia Journal of Mathematics, Science and Technology Education, 13(5), pp. 1445-1459. (SSCI), May, 2017.
11. Ting-Chun Tung, Hung-Yuan Chen, "Integrating Conjoint Analysis with TOPSIS Algorithm to the Visual Effect of Icon Design Critical to Users’ Image Perceptions," Eurasia Journal of Mathematics, Science and Technology Education, 13(3), pp. 1025-1040 (SSCI), Mar, 2017.
12. Hung-Yuan Chen, "Development of Perfume Bottle Visual Design Model Using Fuzzy Analytic Hierarchy Process," Art and Design Review, 5(1), pp.13-25, Jan, 2017.
13. Hung-Yuan Chen, Hua-Cheng Chang, "Consumers’ Perception-oriented Product Form Design Using Multiple Regression Analysis and Back-propagation Neural Network," Artificial Intelligence for Engineering Design, Analysis and Manufacturing (AIEDAM), pp.1–14. (SCI), Feb, 2016.
14. Hung-Yuan Chen, Yu-Ming Chang and Hua-Cheng Chang, "A Numerical Definition-based Systematic Design Approach for Coupling Consumers’ Image Perception with Product Form," Journal of Engineering, Design and Technology, 14(1), pp. 134-159(EI), Feb, 2016.
15. Hung-Yuan Chen, Yu-Ming Chang, "An Integrated Design Approach Based on Conjoint Analysis and TOPSIS Algorithm to Form Design of Product Imag," Applied System Innovation, pp.709-713.(EI), May, 2015.
16. Hung-Yuan Chen, Yu-Ming Chang and Ting-Chun Tung, "Comparison of Two Quantitative Analysis Techniques to Predict the Evaluation of Product Form Design," Mathematical Problems in Engineering, Volume 2014, Article ID 989382, 9 pages (SCI), Sep, 2014.
17. Hung-Yuan Chen, Chih-Chieh Yang, Yao-Tsung Ko, Yu-Ming Chang, Hua-Cheng Chang, "Product Form Feature Selection Methodology Based on Numerical Definition-Based Design," Concurrent Engineering Research and Applications, 22(3) 183–196, (SCI), Aug, 2014.
18. Hung-Yuan Chen, Yu-Ming Chang, "Development of a computer aided product-form design tool based on numerical definition scheme and neural network," Journal of Advanced Mechanical Design, Systems, and Manufacturing, 8(3), pp.1–15, (SCI), Aug, 2014.
19. Hua-Cheng Chang and Hung-Yuan Chen, "Optimizing product form attractiveness using Taguchi method and TOPSIS algorithm: a case study involving a passenger car," Concurrent Engineering Research and Applications, 22(2), pp.135–147, (SCI), Jun, 2014.
20. Hung-Yuan Chen, Yu-Ming Chang and Chih-Chieh Yang, "A Systematic Method for Selecting Product Form Features Critical to Consumers’Affective Responses," IEEE Computer Society (IS3C 2014),, pp.1216-1220, (EI), Jun, 2014.
International Paper
1. Hung-Yuan Chen, Kuo-Li Huang, "Visual Design of Bottled Edible Oil Packaging Using Fuzzy Analytic Hierarchy Process," The 2023 IEEE International Conference on Applied System Innovation (IEEE ICASI 2023), Abstract D-226 (ID:J230295 K) (Chiba, Japan), Apr, 2023.
2. Chian-Fan Liou, Hung-Yuan Chen and Chao-Chih Huang, "Evaluation of the Attractiveness of Commercial Recording Studios in Taiwan," Innovation in Design, Communication and Engineering (Proceedings of the 8th Asian Conference on Innovation, Communication and Engineering; ACICE2019), Vol 3, pp.187-193. DOI: 10.1201/9780429057663, ( ISBN-9780367177775), Jul, 2020.
3. Chian-Fan Liou, Chao-Chih Huang, Hung-Yuan Chen and Yang-Kun Ou, "Discussion on How the Human Characters in Different Types of Animated MVs Transformed to Animated Characters Affect the Young Generation’s Perceptions," The 2019 IEEE International Conference on Applied System Innovation (IEEE ICASI 2019), Apr, 2019.
4. Ting-Yi Wu, Rain Chen, Hung-Yuan Chen, "A Study on Universal Design of Using Interface for Mobile Payment," 2019 7th International Conference on Information and Education Technology, pp. 306-310 (The University of Aizu, Japan), Mar, 2019.
5. Chun-Wei Ke, Hung-Yuan Chen, "A Study on Differences between Experts and Consumers in Creative Advertising Effect regarding Commercial TV Advertisement," The 10th Asian Conference on the Arts & Humanities (ACAH2019), Abstract p.79 (11 pages). (Tokyo, Japan), Mar, 2019.
6. Kuo-Li Huang, Hung-Yuan Chen and Chen-I Huang, "Visual Evaluation of Container Form Design for Bottled Beverage," The 2018 IEEE International Conference on Applied System Innovation (IEEE ICASI 2018), Abstract L14, May, 2018.
7. Hung-Yuan Chen, Hua-Cheng Chang, Cheng-I Haung, "Potential Dimensions of Consumers’ Affective Responses to Perfume Bottle Form," The 2017 IEEE International Conference on Applied System Innovation (IEEE ICASI 2017), p.914-917, May, 2017.
8. Hung-Yuan Chen, Kuo-Li Huang, "Construction of Perfume Bottle Visual Design Model Based on Multiple Affective Responses," 2016 IEEE International Conference on Advanced Materials for Science and Engineering (IEEE ICAMSE 2016), pp.169-172, Nov, 2016.
9. Hung-Yuan Chen, Hua-Cheng Chang, "Exploring Action Figure Appeal Using Evaluation Grid Method and Quantification Theory Type I,," 2016 IEEE International Conference on Applied System Innovation (IEEE ICASI 2016), p.305(Abstract), May, 2016.
10. Ting-Chun Tung, Hung-Yuan Chen, "Application of Back-Propagation Neural Network-based Approach to Icon Image Design," 2016 IEEE International Conference on Applied System Innovation (IEEE ICASI 2016), p.470(Abstract), May, 2016.
11. Ting-Chun Tung, Hung-Yuan Chen,, "Integrating Conjoint Analysis with TOPSIS Algorithm to the Visual Effect of Icon Design Critical to Users’ Image Perceptions," 2015 International Conference on Innovation, Communication and Engineering (ICICE 2015), p.84(Abstract), Oct, 2015.
12. Hung-Yuan Chen and Yu-Ming Chang, "Incorporating the Multiple Linear Regression with the Neural Network to the Form Design of Product Image, 2014 10th International Conference on Natural Computation (ICNC 2014)," 2014 10th International Conference on Natural Computation, pp. 174-180, Aug, 2014.
Project
1. 101-111年度計畫
Honor
1. 獲獎榮譽
2. 指導學生參與科技部大專生計畫